Flexible Electronics News

Avery Dennison supports The R Collective with Connected Packaging

The R Collective’s REVIVAL womenswear pieces for SS22 are made with rescued fabrics and feature Avery Dennison’s Digital Labels and Digital Packaging.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Avery Dennison announced its latest partnership with The R Collective, a social impact, circular fashion brand with a conscience. This collaboration showcases Avery Dennison’s innovative digitally-enabled packaging and labeling solutions, providing a digital experience that immerses consumers in The R Collective’s sustainability story. Avery Dennison’s Digital Labels, which are attached to the garment, include a QR code that, when scanned, provides instant access to the brand’s actio...

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